Carrying Forward a Family Tradition
Generation Embroidery is owned and operated by Jordan and Mailey Gonzales, and built on 37 years of embroidery expertise from Mailey’s dad, Greg Shimon.
As a second-generation family business, we take pride in continuing a tradition of reliability, quality, and personal service.
A Tradition of Craftsmanship
Greg has owned and operated several embroidery shops over the years — each one contributing to the deep knowledge and craftsmanship that form the foundation of what we do today.
What We Do
From small local orders to large corporate projects, our focus stays the same — dependable craftsmanship and genuine care for every customer we serve.
Our services include:
- Custom embroidery for businesses, teams, and organizations
- Garment printing and heat pressing for vibrant, long-lasting designs
- Branded apparel and uniforms
- Personalized gifts and promotional products
- Contract embroidery and fulfillment services
Whether it’s a single personalized item or a large-scale order, every product reflects our commitment to precision, consistency, and quality that lasts.
Our Values
Family Legacy — We strive to uphold the work ethic and reputation established over three decades in the embroidery industry.
Craftsmanship — Every stitch and every print matters. We believe quality should never be rushed or compromised.
Integrity — We approach every client relationship with honesty, transparency, and respect.
Service — We’re dedicated to being approachable, responsive, and dependable.
Get in Touch
Ready to start a project or request a quote?
📧 Jordan@GenerationEmbroidery.com
📍 Based in Pewaukee, Wisconsin, proudly serving clients nationwide.