Helping Your Brand Look Its Best
Generation Embroidery is owned and operated by Jordan and Mailey Gonzales, and built on 37 years of embroidery and apparel experience from Mailey’s dad, Greg Shimon.
As a second-generation family business, we take pride in continuing a tradition of reliability, quality, and personal service.
Built On Decades Of Experience
Greg has owned several embroidery shops over the years — each one contributing to the deep knowledge and craftsmanship that form the foundation of what we do today.
What We Do
From small local orders to large corporate projects, our focus stays the same — dependable craftsmanship and genuine care for every customer we serve.
Our services include:
- Embroidery
- DTF printing
- Branded apparel
- Promotional products
Our Values
Family Legacy — We strive to uphold the work ethic and reputation established over three decades in the embroidery industry.
Craftsmanship —We believe quality should never be rushed or compromised.
Integrity — We approach every client relationship with honesty, transparency, and respect.
Service — We’re dedicated to being approachable, responsive, and dependable. Once we have what we need to complete your job, we’ll get it done!
Get in Touch
Ready to start a project?
📧 Jordan@GenerationEmbroidery.com
📍 Based in Pewaukee, Wisconsin, proudly serving clients nationwide.