Built on Experience. Focused on Your Brand.
What We Do
We help customers create apparel that people are proud to wear.
- Embroidery — Sewn decoration for hats, polos, jackets, uniforms, and workwear.
- DTF Printing — Full-color decoration with a soft, smooth feel for shirts, hoodies, and other apparel.
- Branded Apparel — Uniforms, team jerseys, and company apparel designed to represent your business, organization, or event.
- Promotional Products — Custom merchandise such as drinkware, bags, pens, and other accessories that support your brand.
Our Story
Generation Embroidery is owned and operated by Jordan and Mailey Gonzales and built on 37 years of experience passed down from Mailey’s dad, Greg Shimon.
Over the years, Greg has owned several embroidery shops, each one contributing to the knowledge and craftsmanship that continue to shape our work today.
Jordan’s military service, along with Mailey’s degree in costume design and experience working in film, television, and Broadway, help shape Generation Embroidery’s focus on craftsmanship, attention to detail, and pride in a job well done.
Ready to Get Started?
We’re proud to serve customers both locally and nationwide from our shop in Pewaukee, Wisconsin.
From small runs to large production orders, we’re here to help.